Sam Goodman, we could change his name to James MacPherson and change his podcast to Rebranding Safety America! We are so alike...our stories, likes and dislikes, styles are so similar its freaky.  We had so many technical problems with this but we powered through and had a great chat about so many things. Like HOP, Human and Organizational performance, The Safety 1 vs Safety 2 Argument. Podcasting, Target Zero, The Heinrich Triangle and so much more.  Get your arse booked onto our joint webinar "Making Safety entertaining" on June the 1st 4pm uk time. https://www.hopuniversity.org/bookings-checkout/power-hour-making-safety-entertaining Check out the HOP University Sams website.... it's so good!  http://www.hopuniversity.org/ Check out The HOP Nerd Podcast https://pod.co/the-hop-nerd Buy Sams book (affiliate link) https://amzn.to/3cZVP ...