How do you take a completely boring, commodity business...like carpet cleaning or dentistry...and turn it into a brand that customers can't stop talking about?

You "Disney-fy" it.

Vance Morris spent over a decade at Walt Disney World. Opening resorts. Designing character dining experiences. Running food and beverage at the Contemporary Resort.

Then he left the mouse and did the last thing anyone expected. He bought a carpet cleaning company. And a mold remediation business. And an Oriental rug washing facility.

Boring, right?

Not the way Vance runs them.

Vance reveals his "entrance theater" strategy that increased his mid-tier carpet cleaning package sales by 26%, why relying on $5 Starbucks coupons for referrals is actually just bribery, and why 10% of the population will gladly pay 30% more for the exact same ...