"We had this crazy thought that if they could have advertising taken off their plate... they could go spend some time with their children and be present, guilt-free."

Anneliese is a fourth-generation entrepreneur who never planned on running her own business. After 14 years in the corporate advertising world, the pandemic hit.

When she was wrongfully terminated for refusing to make 50 cold calls a week while raising an infant, she took her settlement money and launched an ad agency with her husband.

Her mission and driving force?

What if being present online was the whole reason you could be present at home?

That's not just a tagline for Anneliese. It's her whole mission.

In this episode of Reanimated Stories, I chat with Anneliese as she shares why she niched down to dads, what it really means ...