If you were ever wondering what the focus of your podcast should be, this episode is for you!

I recently chatted with Greg Wasserman, the man in charge of relationships at RSS.com.

Greg spent years in media sales fighting giants like Google before moving into the audio world.

He believes life boils down to two things: time and people.

If you start a podcast just to watch a download counter, you might (and probably will) quit.

But don't worry Greg breaks down and explains why the long game wins.

His philosophy instead?

Treat your podcast as an engine to build trust.

It turns cold outreach into ninety-minute talks.

This shift changes a transaction into a partnership.

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