Social Media/Internet Leads: What’s Driving Your Home Search
Real Estate Practice Podcast by Darren Tunstall
Episode notes
In this scenario you engage with a lead who has been browsing on your website and is considering upgrading to a larger home due to a growing family. The lead expresses specific needs like more bedrooms, a bigger backyard, and a home office. You identify these preferences, recommend getting pre-approved for a mortgage, and offer to provide lender recommendations to help them start their home search.Requirements
- Ability to identify and understand the lead’s home preferences.
- Knowledge of the home-buying process and mortgage pre-approval.
- Skill in recommending trusted lenders.
- Effective communication to set clear expectations and next steps.
The intention is to understand the specific needs and preferences driving a lead’s home search and to guide them towards taking the initial steps in the home-buying ...