I want to set the scene for you. It's 1995. You're flipping through the back pages of Popular Science magazine. you're flipping past, like, the glossy features on flying cars and underwater cities, and you hit that bizarre, bizarre in the back, the black-and-white mail-order ad blocks. Tiny, cramped text just packed with the most impossible promises. It was a very specific era of media. You'd have advertisements for x-ray spectacles sitting literally right next to schematics for building a homemade hovercraft out of a vacuum cleaner motor. And right in the middle of all that chaotic noise, there was this ad for a device that looked, I mean, it looked like a prop from a bad low-budget cyberpunk movie. Bulky, plastic glasses, flashing lights, the whole aesthetic.

The ad copy claimed that if you strap these things on and put on headphones play ...