Hi guys, welcome back to Read-Rebuild. I’m Jessie. Today, I want to talk about a question that keeps coming up in creative industries, classrooms, and probably in your own mind. Can a machine be creative?

In the past few years, generative AI has gone from something we played with for fun, to something reshaping how we work, write, design, and even imagine. Tools like ChatGPT, Midjourney, and Sora are no longer novelties, they’re part of daily creative routines.

According to McKinsey’s 2024 report, 65% of organizations are already using generative AI on a regular basis. That number has almost doubled since 2023. This isn’t just a passing trend, it’s a major industrial shift.

In my own research, I found that creative professionals aren’t just using AI for final products. They’re using it as a brainstorming  ...