Amir Satvat spent 15 years in investment banking and enterprise tech — Goldman Sachs, VMware, Amazon — before finally breaking into games at 38. Then over Thanksgiving 2022, friends were laid off right before the holidays, and he sat down and built a simple Google spreadsheet of open jobs. Three and a half years later, that spreadsheet has become ASGC (Always Supporting the Games Community): 2,500 volunteer coaches, a 13,000-person Discord, and more than 4,700 confirmed job placements — with Amir pushing toward 5,000 by the Fourth of July.

In December 2024, Geoff Keighley called his name at The Game Awards for the inaugural Game Changer Award and the room rose for a standing ovation. Within days, the hate mail arrived — targeting his wife, his family, his employer. He answered it the way he answers everything: by getting back to work.