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The New Google Search Generative Experience ft Barry Schwartz

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Episode notes

In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event.

We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation.

Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the SERPs.

(0:00) Intro

(1:46) Biggest Takeaways from Google I/O

(3:13) Bard’s True Purpose

(5:44) How will the Generative Search Experience Roll Out?

(8:47) How Will This Impact Ads?

(10:25) Factuality vs Fluidity in AI Chatbots

(13:07) Are Perspectives an Answer to the Issue of Factuality?

(15:35)  ... 

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