Episode notes

Michaela Gascon is the President and CEO of KJT group. Founded in 2007, KJT provides strategic market research and medical communication services to healthcare organizations. They specialize in the pharma/biotech space and have partnered with many of the top 25 pharma companies. Unlike others in healthcare insights, KJT’s proprietary approach, Insight by Design, is based on service-design thinking principles and ensures bold insights create business impact and activation. They are a diverse supplier boasting WBENC certification, and we are a recognized thought leader in generative AI and human co-creation for healthcare market research.

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