S2 E41: Write-to-market & the Rise of Romantasy, ft. Nisha J. Tuli

After years of mostly existing in indie space, Romantasy has finally burst onto the trad pub scene where it now reigns supreme, especially in SFF. Today, we talk to Nisha J Tuli, who spotted romantasy's trad potential early and whose career took off as a result. Her career trajectory is a microcosm of what is happening with romantasy more broadly, and gives us the chance to explore what it is like to catch the crest of a publishing wave. Nisha also shares with us specific tactics she employed as an indie author, and how they could be useful for trad, indie, and hybrid authors alike.

Other topics: Sunyi comes out in defense of writing to market, Nisha stresses the importance of still writing what you love (even when writing to market), and how they intersect. There are different types of readers, and different types of writers, and th ...