A good friend of Cyndee's just lost $19,000 to identity theft. She's one of the smartest, most accomplished people Cyndee knows — and it still happened to her. It's what prompted Cyndee to spend a day updating every password and reviewing every account she owns. And it raises a bigger question: why does it always take something hitting close to home before we get proactive?

In this episode, Cyndee turns that same question on your business. You've got insurance for your building, your inventory, your liability — property and casualty can always be replaced. But nobody's covering your reputation, and there's no policy that writes you a check for the customers who quietly stopped showing up after something went wrong online.

Cyndee walks through the Reputation Readiness Path™ (Anticipate, Fortify, Monitor, Respond, Recover), shares real  ...