Influence isn’t about convincing people to do what you want. It’s about understanding what matters to them and helping them move towards a meaningful outcome.

In this episode, Johnny Lee and Rachael Valtwies explore influence, communication, and human connection in the sales process. They discuss why curiosity is often more powerful than expertise, how trust is built through understanding, and why great communicators focus on people before solutions.

Through practical examples from sales, leadership, coaching, and client conversations, they unpack the role of questioning, storytelling, simplicity, and emotional intelligence in creating stronger relationships and better outcomes.

Key Takeaways

Influence starts with understanding. People are driven by their own goals, challenges, and motivat ...