In this episode of Psyche of Sales, Johnny sits down with David Nash, founder of The Wine Room by David Nash, to explore the parallels between sales excellence and exceptional hospitality: first impressions, the role of storytelling, team culture, and why the smallest details have the biggest impact.

David shares how a career in design and advertising has shaped his thinking about communication, customer experience, and influence. He talks through what he has learnt from building The Wine Room from the ground up, the behaviours behind a remarkable customer experience, and how hospitality principles translate directly into sales: from reading the room to setting expectations and creating small moments that shift how people feel.

Together, Johnny and David cover:

• Why transferable commercial instincts ...