This week we’re joined by Chris Kelly, Head of Marketing at John D Wood & Co., the man who went from marketing Pizza Express’s American Hot… to shaping one of London’s most respected prime property brands. If that doesn’t qualify as range, nothing does.

Chris has spent three years in post, brought in to boost brand awareness, grow the business, and put marketing back where it belongs: as a driver of profitability, not an overhead.

Today, he oversees a seven-strong marketing team, supporting London, country, and an international footprint with the Royal Borough of Kensington & Chelsea forming the crown jewel of their market. Average sale price? £1.5m. In other words: serious prime.

What we cover in this episode:

• Why effectiveness is Chris’s mantra and the metric every marketing team should be judged by  ...