Practice Growth Hub - Episode 1: The Specificity Paradox

Episode Description:

Are you a newly licensed therapist struggling to attract clients despite being qualified to help with "everything"? You might be making the #1 mistake that's keeping your practice empty.

In this episode, host Marcus Thompson reveals why trying to appeal to everyone appeals to no one—and the psychological research that proves it. Discover the counterintuitive strategy that successful therapists use to become irresistible to their ideal clients.

You'll Learn:

• The "jam study" results that will completely change how you position yourself
• Why your brain fights specificity (and why you should ignore those fears)
• The "intersection method" for creating magnetic positioning in 3 steps
• Ho ...