America's sweetheart became the internet's villain almost overnight, branded a snake and buried under a wave of hashtags. Instead of panicking, Taylor Swift deleted her online presence, posted a silent reptile video, and released Reputation, an album that sounds like a revenge record but hides one of her most vulnerable love stories. This episode studies a master class in narrative control.

We examine the pile-up of criticisms that fractured her image, the Kanye West and Kim Kardashian feud, and the edited phone call that turned the world against her. Then we explore how she built the album in secret, weaponized the snake, and used silence and "secret sessions" to protect the private life she actually cared about.

• How the edited Snapchat call triggered the snake backlash
• Building Reputation in a paranoid, offline Brooklyn ...