A San Francisco startup raised 120 million dollars in venture capital to build a sleek, internet-connected machine whose proprietary juice packs could be squeezed just as easily by hand. This episode dissects Juicero, the infamous symbol of Silicon Valley excess, exploring how the mid-2010s hype around the Internet of Things convinced major investors to fund a 699-dollar appliance locked behind Wi-Fi, QR codes, and a recurring subscription model.

We examine how the company justified its digital lock-in as food safety, the Bloomberg bombshell that revealed the machine was unnecessary, and the engineering teardown showing a wildly over-built device capable of generating 8,000 pounds of force. From the tone-deaf defense and the lawsuit against a competitor to the rapid collapse and shutdown by December 2017, it is a cautionary tale about losin ...