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  • When Scratch-Offs Met Live TV
Episode notes

Imagine trying to build a two-way street between a television studio and a living room more than 30 years ago using nothing but scratch-off ink and the postal service, a vision realized by The $100,000 Fortune Hunt. This ambitious collaboration with the Illinois Lottery sought to invent the Interactive Broadcast long before the digital era, utilizing WGN-TV's satellite reach to gamify the purchase of a scratch-off ticket on a massive scale through the Sunk Cost Fallacy and the limitations of Analog Interactivity. We begin our investigation by deconstructing the "Springfield Funnel," a logistical gauntlet where players revealed three TV symbols on a ticket and mailed it to the state capital, essentially surviving a multi-layered game of chance jus ... 

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Keywords
ChicagoIllinoisGame ShowLiving Room100 000SaturdaySpringfieldSunk CostFortune HuntWhen Scratch-Offs Met Live TVSad Face000 FortuneHome ViewersHiding BehindPanel BoardPhysical PrizesBonus PlaySpecific Letter