(Pod)vertise: The ultimate podcast for education marketers

by Pink Orange Media

What is (Pod)vertise? (Pod)vertise is a podcast tailor-made for marketers in the education sector. It’s designed to keep you up to date and in the loop with industry trends, marketing content, best practices and all things education! Simply put, (Pod)vertise is here to make your life that much easier - all you need to do is subscribe to get your monthly inside-scoop. Learn more about us by checking out www.pink-orange.co.uk

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Marketing
Technology

Podcast episodes

  • Season 1

  • International student recruitment 101

    International student recruitment 101

    S01 E09
    31:05

    Tune in to our captivating podcast series on international student recruitment. Join us as we delve into the dynamic world of recruiting students from around the globe. From navigating cultural nuances to leveraging digital strategies, this episode explores the ins and outs of attracting and enrolling international students.

  • UGC aka free content that converts? 🤨

    UGC aka free content that converts? 🤨

    S01 E08
    21:28

    To connect with an audience, we must immerse prospects in authentic experiences that resonate with them. User-generated content (UGC) promises to do just that. It can captivate, engage, and inspire - a game-changer in education marketing. In our latest audio book, we venture on an exhilarating journey, uncovering the secrets of leveraging UGC to propel education marketing to new heights.

  • Branding 101

    Branding 101

    S01 E07
    21:11

    Our new (Pod)vertise episode teaches the secrets of building a strong brand identity in education marketing! Discover the key elements that make up a successful education brand and how to create a consistent image and voice to stand out in the crowded landscape of education options. Maximise enrollments, foster loyalty, and build the right brand. Tune in now and take your branding to the next level!

  • Dissecting the enrolment funnel: From funnel to flywheel

    Dissecting the enrolment funnel: From funnel to flywheel

    S01 E06
    29:44

    The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Listen to our audiobook to discover if the flywheel approach is what your institution needs.

  • The Psychology of marketing, pt.2: Leveraging its principles to become a better marketer

    The Psychology of marketing, pt.2: Leveraging its principles to become a better marketer

    S01 E05
    48:20

    The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively. There is a lot of overlap between marketing and Psychology. As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? You will find out by listening to this podcast.