Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network
Podcast Network Insights: Understanding the Business of Podc... by Greg Wasserman, Podcast Leader & Relationship Generator
Episode notes
How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?
With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows.
John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers.
Listen For:
00:00 Understanding podcast discoverability
06:35 Charism ...