In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice.

Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day.

Key takeaways:

• AI should be embedded where marketers already work — content, campaigns, reporting
• Contextual, always-on AI beats standalone tools nobody opens twice
• AI won't replace pharma marketers — human context in engagement is irreplaceable
• Before choosing a technology, map your end-to-end processes and define your goal first

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