You won the room. They loved everything. The whole team was asking when, not if. You walked out certain it was closing.

Then nothing. A month of slow fade. And eventually the news that one sentence from a CFO you'd never met killed the whole thing in a budget meeting you weren't invited to.

This episode is built around that exact scenario. And the uncomfortable truth Jake and Jon unpack is that the deal didn't die in the steering committee. It died in the meeting where Jon won it, in the moment both of them laughed past the most important sentence anyone said all day.

If you've ever walked out of a conversation certain you nailed it and watched it quietly die for reasons nobody would explain, this episode finds the exact moment it actually happened and gives you five moves to make sure it doesn't happen again.

Agreemen ...