This weeks episode of the Overheard Podcast features Sarah Freeman, a Bow Valley based swim coach, entrepreneur, endurance swimmer, and community leader whose work connects resilience, leadership, and personal growth.

Recorded live in Banff, this conversation explores Sarah’s journey to the Bow Valley, the challenges of building a life and business in a mountain town, and how endurance swimming shaped her mindset both in and out of the water. From open water swims to stepping into ice swimming, Sarah shares what it means to face discomfort, manage fear, and stay present through demanding physical and mental challenges.

We dive into the evolution of Sarah Freeman Coaching and how she blends discipline with a more intuitive, people first approach. Drawing from over 15 years of experience, she explains how lessons from en ...