Episode 89. The Stories We Tell, Joanna Croston on the Evolution of Mountain Storytelling

Welcome to the Overheard Podcast recorded live in Banff. I’m Daniel Ruedl, joined by co-host Matty Rage.

This week we sit down with Joanna Croston, writer, climber, and Director of the Banff Centre Mountain Film and Book Festival & World Tour. With the festival celebrating its 50th anniversary, Joanna reflects on how mountain storytelling has evolved—from the early days of reel-to-reel adventure films to the global cultural event it is today.

We discuss what makes Banff the heart of mountain culture, how the 2025 theme “The Stories We Tell” came to life, and the balance between adrenaline-fueled expeditions and thoughtful reflection on sustainability, creativity, and community.

Joanna also shares insigh ...