Firefox has a new mascot—and there’s more to it than you might think! In this episode, we chat with the Firefox brand team to discuss the thinking behind Kit, how the character came to life, and what it represents.

Our colleagues unpack what “brand” really means beyond logos, how Kit was designed to reflect Firefox’s values, and why details like motion, accessibility, and tone all matter when building something people connect with. Plus: behind-the-scenes stories from the process—including some very real debates about Kit’s tail.

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