You measure revenue, margin, conversion, churn. When was the last time you measured you? Jeremy Hanson on building a scoreboard for the person doing the building.The episode opens in December, closing out the best year the company had ever had. Every number up. And at the bottom of the year-end template, a section labeled Highlights, sitting blank — because everything he wanted to type into it was a number he'd already typed somewhere else. A few days later somebody asked how his year was. He answered instantly with the growth percentage. Then they asked again: no, how was your year? And he had nothing.We measure our businesses because if you don't measure something, it's hard to know whether it's getting better. That isn't a business principle. It's just how attention works. The number gets looked at, so the number gets managed. Which means most of ...