Cyber Is Not a Checkbox - How MSPs Can Sell Security Strategically
Opollo MSP Marketing Podcast by Opollo Marketing
Episode notes
In this eye-opening episode of the Opollo Podcast, Steven Morey is joined by Ford Winslow, CEO of ICE Cybersecurity, to unpack the harsh truths, trends, and opportunities at the intersection of managed services and cybersecurity. With over 25 years in the cyber game—long before "cyber" was even a thing—Ford brings clarity to one of the most misunderstood and under-leveraged parts of the MSP model: security.
If you're still bundling cyber like it's an upsell or checkbox item, this is your wake-up call.
🧠 What You'll Learn:
1. Why Most MSPs Get Cyber Wrong
Ford outlines the three fatal flaws MSPs make when offering cybersecurity—and why “et it and forget it” won't cut it i ...