On this episode Stoyana interviews an old friend of hers and Haik. Amiel Baluch, born in the Netherlands, grew up in Saudi Arabia, studied marketing and strated his career in the Netherlands and early on achieved his dream of moving to Dubai and working in the car industry. They discuss the differences in consumer behaviour in the Middle East and Europe, the upcoming market trends and technology in cars and what (even if Elon Musk says differntly) is not to be expected in the near future. Tune in to hear about the steps taken to achieve a dream, the role of mentors and to debunk a few industry myths.