Krishna is responding to everyone, devotee or non-devotee. He is revealing Himself or not revealing Himself according to the desire of the individual person. In another place in the Gita Krishna says: “I am within everyone’s heart and I am giving remembrance, knowledge and forgetfulness.” So one may ask why would Krishna give anyone the ability to forget Him? He states here clearly that He gives remembrance and knowledge — but He also gives forgetfulness.

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