Doubl R from the Chi celebrates a big step: just secured the domain and Insta handle for streetwear brand Normal Is Fiction. Embracing delusion as fuel, claiming Wallo as mentor (like he did Bourdain), following the path (daily pod + now merch). Shoutout to Chicago brand Halfevil for inspiration. Normal is fiction — let’s build the real.

Post-detox life strong. Daily motivation Mon-Fri (with flex). Tag @doublr_r on X – what dream are you being delusional about? Let’s manifest it. 🌟🖤