The Brand Older Than Independent India… How does a 90-year-old name end up in every Indian household without a single ad?

In this episode of One in a Billion, Kapil Thirani sits down with Dhruv Kharbanda (Product Development Officer, Nivia Sports) to break down how a family business born in Sialkot in 1934 became the brand behind football, basketball, and volleyball in school grounds across India.

Nivia started under great-grandfather Nihal Chand, survived Partition, and rebuilt from scratch when the family migrated to India and settled into the new sports manufacturing hubs of Jalandhar and Meerut, and the mission has stayed the same since 1960: build a sports brand made for India, by India.

What followed was six decades of quiet, stubborn category-building:

• From India's first stitched leather vo ...