From 174 investor rejections to building one of India’s most loved beauty brands, this is the story of how conviction met consumer obsession.

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Vaishali Gupta, Co-founder of mCaffeine, India’s first coffee-based skincare brand. She shares how the team of 5 founders turned rejection into resilience, built their 6P strategy, and crafted a mass-premium brand loved by both men and women.

From defining the pricing pyramid to staying authentically consumer-first, Vaishali reveals the playbook that helped mCaffeine grow into a cult favourite, powered by Flipkart’s reach and platform trust.

Listen now to discover how belief, insight, and the right partner can build a brand the whole country loves.

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