Episode notes
PG Aditiya is the Co-Founder and CCO of Talented, one of India’s sharpest and most awarded creative agencies, built on the belief that great work begins with great people.
Titles, however, only partly describe his role. His thinking extends well beyond the mechanics of advertising, shaped by a deep reverence for craft, an archival curiosity for its history, and a visible pride in the people behind the work.
In this episode of On Second Thought, he reflects on the changing agency model, the thinking behind Talented’s internal handbook, and why talent density - rather than scale has become the organising principle of the company.
Drawing on family l ...
Keywords
new mediaagencyadvertisingtalented