Episode notes
In a world where culture became a commodity, Varun Patra is working to make it personal again.
He’s the co-founder and CMO of Homegrown, one of India’s most influential youth culture platforms. What began as a passion project questioning mainstream narratives has evolved into a multi-dimensional ecosystem—part publication, part creative agency, part community builder—helping shape the voice of India’s creative economy.
Alongside his sister and co-founder Varsha Patra, Varun has spent the last decade building the creative infrastructure powering India’s next generation of cultural entrepreneurs: real-world experiences like HG Street, talent networks that help creators thrive, and platforms that move culture forward—before brands catch up.
But as India’s creative economy grows—and global attention follows—the next challenge is big ...