Episode notes
We’re all creators now. So what happens when content is infinite, and attention isn’t?
For the first episode, I’m speaking with Shephali Bhatt—one of the sharpest cultural reporters I know. She writes long-form stories at the intersection of technology, media, pop culture, and digital subcultures, with a kind of clarity and depth that’s increasingly rare.
We explore how the Indian internet is evolving:
Is it fragmented, unified, exhausted, or just in transition?
What key shifts (from Jio to Reels to the TikTok ban) have shaped the way we connect and create?
Has content creation become a default setting for everyone?
What happens when AI floods the internet with content—and curation becomes the most valuable skill?
Where do we draw the line between the person and the personality onl ...
Keywords
internet cultureinternetmediacontent creatorindian internetai