Most business owners think insurance is about finding the cheapest premium, but that thinking is exactly where the real cost shows up later. In commercial insurance, the real risk is hidden in exclusions, not pricing. Jeff Rountree is the Founder of The Rountree Agency, an insurance brokerage with over 17 years of industry experience across carrier, corporate, and agency roles. Before launching his own firm in 2022, he worked inside the insurance carrier world, giving him a rare inside view of how coverage decisions are actually made. Today, he focuses heavily on niche insurance programs, including restaurant captives, fitness industry coverage, and service contractor programs. His agency approach is built around risk clarity, client education, and matching the right carrier to the right exposure instead of chasing the lowest quote. Chapters: 0:0 ...