Kendall from Skaled is notoriously ruthless when it comes to qualification. Today, we learn about experiencing the hard lessons in order to close the biggest deal of her career. We focus in on how to connect with senior buyers on a human level, how to bring personality back to 30 minute zoom intervals and how letting your team feel the pinch will help them more in the long run.

Check out Kendall’s episode to learn about strategy, people and the fall before the rise.

Connect with Kendall here.