Nadia Fairfax joins Isaac and Elliot just four days before her due date for a conversation spanning influencer culture, creativity, elite sport, family and her unexpected obsession with rugby league.

As one of Australia’s original social media personalities, Nadia reflects on helping build an industry before “influencer” was even a recognised job title. She explains why the word has become almost a slur, what separates meaningful creative work from forgettable sponsored content and why individuality will ultimately survive an oversaturated online landscape.

Nadia also opens up about questioning whether she still wants to belong to the industry she helped create, balancing public life with a private family and dealing with the constant arrival of younger and shinier creators.

Beyond the polished posts, Nadia explains the strategy ...