What happens when sport stops being just sport?

In this episode of ‘No Utes in the Valet’ we move from AFL headlines to the global business of entertainment, starting with the news that Kylie Minogue is set to perform at the AFL Grand Final.

Is it a smart play to attract new audiences, or proof that sport is becoming more about spectacle than the game itself?

From there the discussion opens up into a bigger idea: leagues like the AFL and NFL are no longer just running competitions, they’re building entertainment ecosystems.

Think:

• Super Bowl halftime shows watched by over 100 million people • Stadiums turning into hospitality precincts with restaurants and DJs • Fashion becoming part of athlete culture • Brands using sport as their biggest marketing platform

The episode explores how American  ...