How Top B2B Teams Use Webinars to...
How Top B2B Teams Use Webinars to Generate Qualified Pipeline (with Logan Lyles) | DemandShift

NextGen Sales Leaders by Benjamin Aaron Reed

Episode notes

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

Episode Summary: In this episode, Ben Reed sits down with Logan Lyles, founder of Demand Shift, to break down how B2B companies can turn webinars into a predictable revenue channel. Logan shares his journey from running underperforming webinars to building a high-converting framework that dramatically increases pipeline generation. They dive into what most companies get wrong, how to fix webinar funnels, and the exact tactics to drive registrations, conversions, and qualified sales calls.

What you'll learn: ... 

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Keywords
B2B Salesentrepreneurshipb2b marketingcold outbound b2b marketingbusiness leadershipSales leadershipFounder Storiesoutbound agencyB2B Webinar