In this episode of Negotiation Secrets, Dr. Gloria Esoimeme sits down with Hiba Al Masoud, a two-time founder from the UAE, to explore how intent and trust transform every negotiation into a meaningful exchange. Heba shares her journey from aviation to entrepreneurship — launching Sauce Capital, a successful dark-kitchen venture during the pandemic, and later building her boutique PR agency, Scope Communications. Through her story, she reminds us that trust isn’t a one-time act — it’s cumulative, and it compounds over time. This conversation goes beyond business — it’s about purpose, empathy, and knowing when to walk away. Because when your intent is to build, not to win, you don’t just close deals — you open doors. 🌿 Connect Hiba Al-Masoud:  ...