Radio Advertising Bureau President and CEO Mike Hulvey joins host Oscar Rodriguez (TX Assoc. of Broadcasters) for a discussion on the continued relevance of radio and how advertisers can leverage radio's power to increase ALL of their advertising portfolio. Mike also discusses the RAB's new “The Audio Leader, THIS is Radio” initiative along with recent work from Jacobs Media and Gordon Borrell.

Learn more about "The Audio Leader, THIS is Radio" on RAB.com.