Mike Potts has been building custom software for middle market companies since 2008 without raising a dollar of outside capital. His firm, Feature23, carries a 95% client success rate in an industry where 70% of projects fail.

In this episode, Mike breaks down exactly why that gap exists and what it costs companies who get it wrong.

We get into the understanding gap, the reason most technology projects fail before a single line of code gets written. We talk about the operational tax, the hidden cost of bad software that never shows up on a balance sheet but shows up everywhere else. And we talk about what actually made Superior Fence and Rail acquirable, and why their technology stack was cited in the transaction as a core driver of value.

Mike also shares his take on the build vs. buy decision, why most mid-market companies def ...