In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down how they forecast rent growth — and why getting it wrong can sink investor returns. They share the data sources, due diligence steps, and on-the-ground research they use to create realistic projections that protect investor capital.

What you’ll learn:

✔ Why aggressive rent growth projections can make deals look better than they are

✔ The exact data sources they trust (and which ones they don’t)

✔ How in-person rent comp tours uncover the truth behind the numbers

✔ The importance of affordability ratios in setting realistic rents

✔ How conservative projections build investor trust and long-term results

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