Most people think negotiation is about being aggressive or getting the lowest price—but in real estate investing, that mindset can cost you big. In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the 6 essential negotiation skills every real estate investor needs to master.

Whether you're acquiring your first multifamily asset or scaling a growing portfolio, these negotiation strategies will help you close better deals, protect your downside, and build long-term relationships with brokers, sellers, and partners.

✅ How to negotiate without burning bridges

✅ Why silence and empathy are underrated negotiation tools

✅ How to uncover what really matters to the other side

✅ When to walk away—and how to know your limits

✅ How to use facts and logic to anchor co ...