In this episode, Mark Faris and John Makarewicz break down the exact process that’s helping Faris Capital Partners convert more prospective residents into long-term tenants — all by rethinking how leasing tours should feel.

💡 Most apartment tours are rushed, transactional, and forgettable. But what if they were your biggest conversion tool?

From welcome whiteboards to stocked fridges, staged suites, and handshake training — this is a masterclass in creating trust and connection from the first seven seconds.

You’ll learn:

✅Why most operators get leasing tours wrong

✅The psychology of building trust with prospective tenants

✅How we use mission, values, and guarantees to build confidence

✅What staging, scent, and signage say about your brand

✅Our system to drive sign-ups d ...