Furnished to Impress: Boosting Rental Value with Keith Chen
MRE UNCUT by MELBOURNE REAL ESTATE
Episode notes
In this episode of MRE Uncut, Steve Fitzsimon sits down with Keith Chen, Managing Director of MORC Interiors, to explore how well-chosen furnishings can enhance a rental property’s appeal and value.
Keith shares insights on the design elements that make a difference—balancing durability, style, and functionality to attract tenants while keeping costs in check. He discusses emerging trends in rental-friendly furniture, the advantages of professional styling over DIY approaches, and how MORC creates cost-effective yet high-quality furniture packages.
Steve and Keith also examine the impact of quality furnishings on tenant attraction and retention, with real-world examples from MRE’s portfolio showing how furnished properties often command higher rents and shorter vacancy periods.
They discuss the marketing differences between fur ...