In this episode of Movate Talks: Business Insights Unplugged, Jeff Farr, SVP at Movate, speaks with Chris Erickson-King, Head of Sales and GTM at Reef.AI, to explore how AI-driven customer success is transforming the way businesses retain and grow revenue.

The conversation traces how Reef.AI was born from a real-world challenge at MuleSoft, using customer data analytics to predict churn and expansion months before renewal and how that vision evolved into an AI-powered retention platform.

Chris explains how Reef.AI’s  ...