Who really owns running culture?

After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum.

At the same time, Nike is navigating questions about its brand positioning following backlash at the Boston Marathon.

In this episode of Moneyball, we unpack the running wars between Nike and Adidas—and explore how the sport is evolving beyond elite performance.

From record-breaking shoes to the rise of run clubs across Australia, this is a story about:

• Business strategy
• Brand identity
• And the shift from performance to participation

Because in 2026, running culture might not be defined at the front of the race…

But at your local run club.

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